How technology improves communications and enables advocacy

Most Australians believe multiculturalism is good for the country, and those perceptions would not be possible if people were not aware of the many benefits that come from migration.

The Settlement Council of Australia (SCoA) is the peak body for the Australian Settlement sector, and as former Chief Executive Officer, Nick Tebbey says, “Our role is to ensure good collaboration and capacity building that puts migrants in the best position to make a positive social and economic contribution to Australia. If we are not seeing and sharing the social and economic contributions that migrants make, then we don’t receive the support we need.”

Migrant primary school kids playing footy

 

It’s critical that people see and respect the communications the organisation produces, so being able to put together high-quality reports and submissions using the latest software and technology is vital to achieving that.

 

Pre-transformation, budget would not allow SCoA to access the Microsoft and Adobe technology products they needed. They were working with limited user licences and lower quality applications which would have affected the quality of migration communications if not upgraded.

The organisation needed significant technology uplift to keep building positive public sentiment and attract funding.

Digital transformation impact

Firstly, the organisation leveraged our Connecting Up Donations and Discounts platform and was able to access Adobe’s Creative Suite and Microsoft’s Office 365. Having the Adobe products meant external communications and visual output became much more effective, and MS 365 vastly improved internal collaboration and communication.

Secondly, staff now have access to training through webinars. “One of my staff members recently completed a social media boot camp series, which she said was really valuable. This has equipped her with a strategic approach to social media, which is really beneficial,” Nick says.

Nick also says it made a huge difference to work with an organisation that really “gets” the not-for-profit sector, and the priorities SCOA is working towards.

“Without Connecting Up, many of us wouldn’t know where to start.” And, he says, “Without good quality technology we wouldn’t be able to do as much, or do it nearly as well.”

Digital Transformation Hub

To access discounted software, staff training, webinars and practical how-to guides, visit our new Digital Transformation Hub. The Hub is helping Australian not-for-profits kick-start their digital transformation and build digital capability and resilience for a post COVID-19 world.